A JV giveaway event is a site setup by online marketers who get together to use their lists of subscribers to help grow the lists of all the marketers included. By participating in such an event every participant has the potential to grow their own subscriber list by taking advantage of the joined power of all the other list builders who are participating.
The way it works is every participant of the JV giveaway contribute one or more gifts along with their squeeze pages that they will make use of to collect new registrations. They then agree to email their list on launch day advertising the event and all the gifts being given away by other marketers.
Are JV giveaway events really a decent way to create a list quickly? The answer to this question is: it depends on the situation. If you are operating your own JV giveaway event than it without a doubt is.
Even if you are unskilled and the event is not so well conducted, you will expand your subscriber list by 100's if not 1000's of subscribers. Successful events may add to your opt-in list many 1000's of new subscribers but you will need to really be great at it and have a reputation that attracts people. You will benefit greatly if you could find yourself a experienced partner to run the event together.If you are joining someone else to giveaway event as a contributor than you will grow your subscriber list.
Will it be a huge growth? Again - it depends on the situation. If this is a well known event (running at the same time of the year for several years) and if you do great work with your contribution (more on that later) then you can see 100's of new subscribers on your list. However, most of the JV giveaways I've seen are either run by inexperienced people or are conducted by "professional" event managers on behalf of others. Sadly, most of those are not so well run and the results for members are not as good as one could hope for.
Conclusion
JV giveaways are one way of developing your mailing list. Use them well and you will benefit.
Use other ways to build your list as well; don't rely on JV giveaways alone.
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